Public Relations for Security Patrol Companies
We have all heard the comments about the Rent-A-Cops or the $5.15 per hour security guard telling us we can or cannot do something. Often these folks up set us and many people are rather abrasive back to them, calling them names and complaining. Thus most security companies do not have a very good public persona.
Yet this does not need to be the case and with a little smart public relations planning a security company can turn around this perception you see. How so you ask? Well why have them involved in a Neighborhood Mobile Watch Patrol? Consider if you will that:
SECURITY COMPANIES: They already are in this line of work and have lots of vehicles and often employ former police officers and military personnel. They have communication, scanners, and bright lights. They will be glad to join the program simply for the PR value. This adds numbers to your group. Some security companies have 10 plus vehicles and with the signs on the back they are advertising your program on all their cars and receive just as much PR for being involved. We believe this is a great trade and they will also volunteer to help with the program. It is in their best interest to be involved. If your program gets too large they may help your program train new recruits since they probably have former retired sheriffs or police officers on staff or perhaps the company is owned by a former police chief.
Why not give the security companies a little respect and allow them to participate in some community goodwill? Public relations and respect can be earned for a security company and it makes sense that the participate and help us all take a bite out of crime. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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